Influencer marketing: the pros and cons

Social media - in particularly Instagram – has created a space for everyone from the average person to Kylie Jenner to showcase the very best side of their lives, carefully curated, filtered and posted in order to give a desired impression. It’s unintentionally grown a bank of powerful influencers who share photos and videos of … Continue reading Influencer marketing: the pros and cons

Discovering the remote side of Thailand

‘The cats are very friendly here…’ we remarked as a snowy ginger cat padded its way through The Waterhouse. We were staying in Koh Yao Noi, a remote, undeveloped island in the south of Thailand, sitting in between Krabi and Phuket in Phang Nga Bay. Cats are everywhere on the island and we were joined … Continue reading Discovering the remote side of Thailand

Rediscovering Ethiopia

Whenever I travel I realise how little I know about the world and that is exactly what inspires me to travel as much and as often as I can. One of my first adventures on my own was a trip to Ethiopia. This was a three-month voluntary programme where I lived with a host family … Continue reading Rediscovering Ethiopia

Walls

As I have mentioned in a previous post, people confide in me in random situations, people who barely know me and total strangers. I think of myself as a very approachable person and I am genuinely interested in learning about new people, so I enjoy these kinds of interactions. As I have got older though, … Continue reading Walls

Twitter robots are not worth the risk

I don’t like to tell people not to do anything on social media, as it is a great tool for experimenting and different methods suit different industries. However, I have had a bad experience with a tool which could have had a terrible impact, so I thought I would stop others making the same mistake. … Continue reading Twitter robots are not worth the risk