Social Media

I have been working as a social media for four years. I started working for a leading luxury tour-operator in Cheltenham building their social media presence from scratch for two divisions of the company. Then I built a portfolio working with luxury hotels around the world and local-start-ups. I soon found that for me, social media is the most exciting role to be in within a marketing team, with so much creativity spanning across campaigns, video, graphics but also strategy like user generated content, working with influencers and integrating it with all marketing platforms. I currently work for the leader in tailor-made travel in the UK and have built their social media up from the bottom, since then I ran two successful global campaigns.

I am always asked for tips and tricks from friends within the travel industry or marketing roles in other areas. So I decided to write blogs for easy reference, and help me become a better teacher.

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A simple guide on how to add a new location to Instagram so that you can tag yourself there. Read more…

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Responding with templated answers or ignoring users altogether is a big no on social media. When done correctly it can lead to brand exposure and better client relationships; here’s how. Read more…

1 2Influencers are individuals with a large following who make buying decisions based on their recommendations. Working with these people can be really effective, here are my pros and cons. Read more…

2 2Twitter robots are essentially software which can engage with or follow accounts to increase your engagement or follower numbers. I ran a test on the effectiveness and the outcome is that they are not worth the risk. Read more…

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Thinking of getting into social media marketing, or working in the role already? Here are six things you’ll need to know. Read more…

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From daily trends to topical trends, including them in your content strategy can be great for brand exposure. Read more…

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You might feel that it’s too late to get your brand on social media but it’s not. Just focus on the right things and don’t spread yourself too thin. Here is a simple guide to get your brand on social media. Read more…