Influencer marketing: the pros and cons

Social media - in particularly Instagram – has created a space for everyone from the average person to Kylie Jenner to showcase the very best side of their lives, carefully curated, filtered and posted in order to give a desired impression. It’s unintentionally grown a bank of powerful influencers who share photos and videos of … Continue reading Influencer marketing: the pros and cons

Twitter robots are not worth the risk

I don’t like to tell people not to do anything on social media, as it is a great tool for experimenting and different methods suit different industries. However, I have had a bad experience with a tool which could have had a terrible impact, so I thought I would stop others making the same mistake. … Continue reading Twitter robots are not worth the risk

6 things social media marketers know

No-one knows what you do Most people have no idea what you do. ‘Oh so you do the Tweets and shit?’ is something I get almost every time I tell someone my job. Yeah, I do write Tweets and shit, but that is the most basic part of my job. A lot of my time … Continue reading 6 things social media marketers know

Use trending hashtags to promote your brand on Twitter

What is a hashtag? A hashtag is essentially a category. Any (public) post with a specific hashtag included will appear in a feed with other posts. Anyone who clicks on that hashtag can see all the posts listed. The most popular posts will usually show at the top, with ‘live’ posts showing below or in … Continue reading Use trending hashtags to promote your brand on Twitter