Influencer marketing: the pros and cons

Social media - in particularly Instagram – has created a space for everyone from the average person to Kylie Jenner to showcase the very best side of their lives, carefully curated, filtered and posted in order to give a desired impression. It’s unintentionally grown a bank of powerful influencers who share photos and videos of … Continue reading Influencer marketing: the pros and cons

Twitter robots are not worth the risk

I don’t like to tell people not to do anything on social media, as it is a great tool for experimenting and different methods suit different industries. However, I have had a bad experience with a tool which could have had a terrible impact, so I thought I would stop others making the same mistake. … Continue reading Twitter robots are not worth the risk